Products, Bundles and Subscriptions

To achieve virtually unlimited flexibility, product attributes in the Dashboard are controlled using two distinct methods:

• Product data and behavior, including product name, product image, price, and fulfillment options are controlled directly via the Products menu.
• Product display, including all visual aspects of the product other than the base product image, is controlled via the Storefronts menu.

As a result of separating the data and the display, you just set up your product information once; then you play with the way it is presented by tuning your Storefronts. You do not need to manage multiple copies of a single product to have it displayed multiple ways.

For example, if you want to control…	…use the following menu:
the product’s name
the product’s price
the product’s image
the label of the product’s action button
the size of the product image on the Homepage
the product’s short description
the product’s long description
the color of the product’s link
the size of the font used for the product’s link
which other products are offered as cross-sells
the placement of the product’s cross-sell offerings

Products generally fit into one of three primary classifications:

• Products – An individual, standalone product or service for which purchasers pay a single flat price or fee for perpetual use of the product or service
• Bundles – A collection of individual, standalone products or services that are available for purchase at a single, combined flat price or fee for perpetual use of the products or services
• Subscriptions – A product or service for which purchasers make more than one payment, usually on a recurring basis or a pre-defined time-limited basis (e.g. as part of a payment plan).